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Womance in time

Womance leaves the web

July 2017

Even before the concept of pop-ups existed in Quebec, in 2017, we embarked on a tour of pop-up stores across Quebec. 10 temporary stores in one year!

Collection Womance x Disney

One of the most popular collections in Womance's history. Unique, twinning pieces created just for you! A collection that will long capture the imagination of our loyal customers after three successful launches.

The beginnings of Womance Atelier

Womance launched its very first collection designed here in Quebec! The initial launch of our first collection, designed from A to Z by us, was the starting point for a whole new adventure. It was the beginning of us delivering unique products created by our team over the next few years.

Give to Help

Since 2020, we've delivered the "Give to Help" initiative, which aims to collect donations directly through our online store to benefit various non-profit organizations in the Quebec City region. Womance customers can make donations quickly, with or without a purchase. Once a year, we cook as a team to deliver meals to community fridges in Quebec City. Since 2019: Clothing donations each year (over $25,000 donated to non-profit organizations) 2020 • Moisson Québec: $20,000 in cash donations 2021 • Le Pignon Bleu: $5,000 in cash donations 2022 • Maison Zoé Blais: $1,000 in cash and clothing donations 2023 • Les Banques alimentaires du Québec: $5,195 in cash donations

Launch of Womance Second Hand

The first platform of its kind in Quebec.

Womance Second Hand, the brand's new resale platform, now offers customers the option to resell their previously worn items and to purchase resale items at a low cost. The best part? The resale process has no limits; clothes purchased on Womance Seconde Hand can be resold continuously as long as they meet the designated standards.

Launch of our sister brand Sans-Façon

Born from a passion for makeup, Sans-Façon offers a streamlined range of vegan, Canadian-made beauty essentials. These products will seamlessly integrate into your regular skincare routine, alongside your other favourite cosmetics.

From virtual commerce to physical stores: the reverse journey

"We don't see it as a new sales channel, but rather as an opportunity to meet customers and offer them a truly different shopping experience," Andréanne mentioned in Le Soleil newspaper. The announcement of the opening of the Quartier Dix30 store will mark the beginning of a new expansion strategy of opening one store per year for five years.

Womance x Montréal

Launch of our first brand campaign and participation in Montreal Fashion Week for the inauguration of our arrival in Greater Montreal in September 2023.

Official Partner of the “Air Canada Dream Passport”

We are very pleased to have partnered as the official sales partner of the "Air Canada Dream Passport" draw to support Opération Enfant Soleil in 2023 and 2024. It's a dream come true.

The Women at the Top initiative

Since May 2021, menstrual products have been offered free of charge at Womance. To encourage more companies to offer menstrual products for free, our team decided to take matters into their own hands. Our initiative has garnered a lot of buzz on social media and in the media. Thank you for getting on board with our crazy ideas and spreading the word!

Womance and le Volley-Ball Rouge et Or

With this initiative, we aim not only to support the next generation of women's sports, but also to strengthen our connection with the university community. Our philanthropic values ​​are at the heart of this partnership, and we firmly believe that women's sports deserve to shine more brightly through sponsorships exclusively dedicated to women.

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