Womance and le Rouge et Or: An inspiring partnership to support the next generation of female athletes
Womance and le Rouge et Or:
An inspiring partnership to support the next generation of female athletes
This October 2024, to help
celebrate the launch of our “Off the Court” collection, we are so excited to
unveil our “Crème de la crème” campaign, through which we will be sponsoring Quebec’s
women’s volleyball team, le Rouge et Or. Through this initiative, we
want to not only support the next generation of women’s athletes but also
strengthen our connection with the university community. Our philanthropic
values are at the heart of this partnership, and
we firmly believe that women’s sports deserve to shine even brighter thanks to
sponsorships exclusively dedicated to women.
A partnership at the heart
of Womance’s values
Here at Womance, we value
empowerment, action and team spirit, and we always seek out initiatives that
reflect these values. That’s why we chose to partner with the Rouge et Or women’s
volleyball team, which is full of athletes who embody perseverance and excellence.
Their determination, solidarity and competitive spirit make them the ideal
ambassadors for this campaign.
This partnership will take
several forms throughout the season: campaigns on our social media platforms,
team presence during their games, as well as an exclusive photoshoot from our “Off
the Court” collection which showcases these student athletes in their very own
gym.
The first of Womance scholarships
As part of this collaboration,
Womance is pleased to announce that we will be awarding two scholarships of $2,500
each to two enrolled athletes for the 2024-2025 season. The scholarships will
be awarded to two women who stand out for their social commitment,
philanthropic endeavours and team spirit — qualities that are dear to our
brand.
Our hope is that these
first scholarship awards mark the beginning of a long-term commitment by
Womance to supporting women’s sports, and that we will be able to expand into
other women’s sports environments throughout Quebec in years to come.
“The partnership between le
Rouge et Or women’s volleyball team and Womance is important to us because we
are the only team at the Laval university that has access to it.” - Béatrice,
Rouge et Or student-athlete
A sports collection, inspired by athletes
Our newest collection, “Off
the Court,” launched at the same time as this partnership, offers versatile pieces
that embody the essence of sportsmanship. It includes pieces that are perfect
for going from class to training to post-game fun. During the photoshoot, athletes
from le Rouge et Or had the opportunity to wear the collection right where they
play their games, bringing our creations to life in a fun and authentic
setting.
"This alliance is a
beautiful team effort that represents mutual support and feminine
strength." - Maika, le Rouge et Or athlete.
To celebrate our
collaboration, each member of the team also received a personalized gift,
including items from our collection that they will be able to wear proudly
throughout the season.
"The best of the best": A commitment to excellence
Our slogan for this
collection, The best of the best, perfectly reflects the vision for this
partnership. By choosing to partner with le Rouge et Or, we are highlighting an
elite team made up of determined and exemplary young women who embody
excellence in everything they undertake.
We are convinced that this
collaboration will not only promote women's sports, but also reinforce
Womance's values while consolidating our presence within
the university community, and we are so excited to share this journey with you!
- Team Womance