Looking back at our summer event in Montreal 2025

On Wednesday, April 30th, Studio 180 in Montreal was transformed into a true summer haven for an exceptional evening dedicated to fashion, sociability and solidarity. To mark the inauguration of several summer launches for Womance and Sans-Façon Cosmetiques, our PR event offered guests a very summery happy hour experience inspired by maritime vibes.

From the moment they arrived, our guests were transported to a warm, maritime atmosphere, perfect for celebrating the arrival of the new collection. In addition to being the first to discover the new Womance and Sans-Façon products (available in May), they participated in a variety of activities and indulged in curated cocktails by Distillerie 3 Lacs, with both alcoholic and non-alcoholic options available.

Our partnership with Belle & Gourmande offered a decadent buffet that evoked the taste of the sea, while an Attitude discovery station raised awareness of the importance of eco-friendly sunscreens, which are now available on our website.

A space dedicated to beauty and shopping

Customers were pampered at the Sans-Façon makeup station, where they could sample our products and get touch-ups by our professional makeup artists. The brand-new blushes and our new cream highlighter were presented to the public for the first time before their official launch on May 15, 2025.

The evening was also an opportunity to discover the new Brise Marine collection through a fashion show of our swimwear and summer clothing worn by our volunteer customers, embodying the simplicity, confidence and femininity we advocate.

A key moment of the evening: the Womance x Dailystory collection was available exclusively for the occasion, allowing guests to preview the collection before it became available online.

Highlights with our founder, Andréanne

Presentation of the new Sans-Façon products

In an inspiring moment that embodied transparency and simplicity, Andréanne also introduced the Sans-Façon brand. She gave guests a sneak peak at our brand-new cream blushes and highlighters, emphasizing our goal of combining makeup and skincare with products designed and developed here in Canada. We are so excited about these new products! Their hydrating and buildable formulas allow for gradual layering and a natural look that is perfect for on-the-go use when you want to add a healthy glow to your cheeks or lips in seconds.

The Dailystory x Womance collaboration

Finally, Andréanne presented our collaboration with Dailystory, alongside co-owner Stéphanie. Together, we created an exclusive collection consisting of three pieces designed entirely in Quebec. This collection illustrates the combination of style, comfort and quality, while highlighting the strength of solidarity between local businesses. These pieces are proudly designed from A to Z in Quebec. Learn more about the collaboration.

In short, it was a truly unforgettable evening.

This launch was much more than just a fun event: it was a celebration of femininity, local solidarity and the approaching summer season. Our goal of promoting our brands in the greater Montreal area was largely achieved, with meaningful connections established through a deeply memorable experience.

We sincerely thank everyone who participated—partners, clients, and influencers—for making this evening such a success!

While we wait for our official launches, stay tuned to discover this unique collection, created with love and simplicity, for you, by you.